As more and more businesses have taken advantage of social media in expanding their network and client base, the importance of social media monitoring becomes even more crucial. Indeed, social media monitoring yields numerous benefits, particularly for corporate branding. Fortunately, businesses can take advantage of social media monitoring tools without incurring additional operational expenses. Here are the top social media monitoring tools that come free of charge to help propel your social media initiatives to greater success.
If you think compressing your thoughts into 140 characters is the most difficult part in maintaining a Twitter account, you have not optimized the use of this social media platform yet. Once your Twitter account has gone full blast, you will realize that managing the flow of information from this microblogging platform is the more difficult challenge. Fortunately, you can find a time-saver tool that will help you manage your Twitter account efficiently through SocialBro. Whether you are a Twitter avid user or a social media newbie, you will never have a hard time navigating through SocialBro because of its simplicity. In its main dashboard, you can already get a wide range of information from your new followers to your recent unfollows. By providing information on when your followers are usually online, SocialBro is surely an asset in optimizing every tweet you send.
Recognizing the influence of social media, Klout is a monitoring tool that guides social media users in understanding and leveraging that influence. Klout provides social media users a score or a measure of their online influence. This measure is identified based on the information and data on the users’ respective social networks. Klout is grounded on the premise that any avenue for a user’s online presence highlights online influence. A social media user’s online influence is manifested in likes, comments, retweets and shares. You will also appreciate the insight that Klout will give you about the world around you as well as the new opportunities that will be unlocked for you with the help of this social media monitoring tool.
TwitterCounter is another social media monitoring tool that will greatly benefit Twitter avid users. Through TwitterCounter, any Twitter user can secure relevant and significant Twitter statistics such as the number of current followers, number of recent followers, average number of new daily followers, total number of tweets and number of tweets for the day, among many others. In addition, TwitterCounter can be added to your blog through the TwitterCounter widget to track which Twitter users have recently visited your blog. The widget can also be embedded in websites and other online profiles.
If you are looking for an effective, efficient and easy-to-use social media monitoring and engage platform, you will surely not be disappointed with Brand Monitor. Brand Monitor provides social media users a real-time tracking of social media conversations. This social media monitoring tool also tracks a brand’s reputation across social media, news, blogs, discussion boards and video and photo sharing sites. It also allows social media users to identify the influential opinion-makers talking about a particular brand in any social media platform. Capturing news and discussions in the market or in the industry your brand has been categorized into, Brand Monitor helps you stay one step ahead of the competitor.
Most social media users are maintaining more than just one social media account. Indeed, managing all of these social media accounts can be time-consuming and annoying. Fortunately, Hootsuite can be the remedy. Popularly used by big companies or brands such as McDonalds, Pepsi and Sony Music, Hootsuite is relied on for security, engagement, analytics and collaboration. With only one secure, web-based dashboard, Hootsuite allows users to collaboratively execute campaigns from multiple social networks and send multiple messages simultaneously. The scheduling and assignment tools of Hootsuite are also a big help in managing team workflow. In addition, you can bring Hootsuite anywhere you go through the mobile application. More advanced features of Hootsuite are available in the paid version.
Social Mention is considered to be the perfect search engine for the whole social web. Social Mention is your key to getting real-time social media search and analysis. This simple and useful tool allows you to track and monitor who is making references to any topic, such as yourself, your company or your brand. The aggregated content from multiple social networks enables users to analyze the information in just one place. Social Mention also features the ‘Hot Conversations’ category, listing everything deemed recent, regardless of the category. You can also track the topic more easily through a Social Mention news alert or an RSS feed.